Marketing Manager

*🥑 Scope of Work* *Brand and Marketing Manager – Avocadoria Thailand* *1️⃣ Brand Strategy & Positioning* *Core Responsibility:* Define and protect the Avocadoria identity in Thailand. • Localize the Avocadoria brand for Thai market • Define brand positioning (Premium? Healthy indulgence? Trendy dessert?) • Set tone of voice & visual direction • Ensure consistency across: • Store design • Packaging • Social media • Mall branding • PR releases • Competitor benchmarking ⸻ *2️⃣ Launch Strategy & Campaign Management* *Core Responsibility:* Drive successful store openings. • Develop grand launch campaign • Coordinate with mall marketing teams • Plan: • Influencer launch events • Sampling campaigns • Soft opening & VIP nights • Oversee creative agency execution • Manage marketing calendar (3–6 months ahead) ⸻ *3️⃣ Digital & Social Media Oversight* *Core Responsibility:* Make Avocadoria visible online. Oversee: • Instagram • TikTok • Facebook • Google Business • Approve content calendar • Monitor engagement & trends • Supervise influencer partnerships • Track ROI of paid ads ⸻ *4️⃣ Revenue-Driven Marketing* Increase sales per branch. • Drive: • Foot traffic • Basket size (add-ons, upsells) • Repeat customers • Create seasonal campaigns • Develop bundle promos • Collaborate with operations on pricing strategy • Work with Grab / Foodpanda marketing ⸻ *5️⃣ Mall & Partnership Management* Since Avocadoria is mall-based: • Coordinate with mall marketing team • Join mall-wide campaigns • Negotiate exposure spaces • Participate in mall events & festivals • Develop corporate tie-ups ⸻ *6️⃣ Budget Planning & Control* • Prepare annual marketing budget • Allocate funds across: • Digital ads • Influencers • Events • OOH • Production • Track marketing spend vs revenue growth • Ensure ROI accountability ⸻ *7️⃣ Expansion Marketing Planning* If Avocadoria plans 5–10 branches: • Develop scalable marketing system • Standardize launch toolkit • Prepare expansion playbook • Build brand recall city-wide ⸻ *🎯 KPIs of a Marketing Head* • Revenue growth per branch • Store opening traffic numbers • Social media engagement growth • Customer acquisition cost • Repeat customer rate • Brand awareness (survey-based or digital reach)

1. จันทร์, อังคาร, พุธ, พฤหัสบดี, ศุกร์, เสาร์ 08:30 - 17:30 น.

เพศ: ไม่จำกัด ช่วงอายุ: 25 - 50 ปี วุฒิการศึกษา: ปริญญาตรี

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